PR is all about making connections, networking, and building social capital. What do you do to keep those connections strong? You build realistic goals and guidelines to keep in touch with those that may be able to help you down the road, and vice versa. Meet up for chats, concerts, movies, coffee.
This is what I learned at Future Camp. In a room with 38 blossoming PR students, everyone is going off on slightly different paths... but it is difficult to say whether you'll be in touch with all of them down the road. So why not make close ties to those that may be working in the same field down the road. Take arts/entertainment/fashion for example, you can visit Sheree's blog for more information, but make goals to later down the road attend fashion shows, gallery openings, movie openings, etc together. Since there isn't going to be too much crossover work and projects, you can help each other by sharing the things that go on in each others offices, news on new designers, an up and coming director, etc. Obviously, not all information can be shared, but letting the other person know what is going on brings a little extra depth and diversity into the workplace!
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